WHO WE ARE
Hello! We’re Whimzi AI.
Whimzi is an ethical AI company built by creators, for creators. We are food bloggers, engineers, and product designers who got tired of generic AI tools, so we built our own custom solutions.
We believe the future of blogging is human-led and AI-enhanced. Our mission is to create thoughtful, powerful tools that amplify your unique voice, not replace it.
We love solving real blogging problems by using our extensive experience and combining it with cutting-edge AI technologies. Everything we create is custom-built to the needs and goals of modern bloggers.
The Story of Whimzi AI
Our Dream
AI that champions creativity, not imitates it.
At Whimzi, we believe AI should be used to support creators, not replace them. Our aim is to build AI tools that boost creativity, save time, reduce burnout, and make the behind-the-scenes work feel lighter.
We started Whimzi to build the kind of tools we wished existed: smart, intuitive, and tailored to the real needs of creators and bloggers. Tools that work with your content, in your voice, and help you grow, without compromising what makes your work original.
We believe that when creators thrive, the internet becomes a more human, inspiring place. That’s the future we’re building for.
How It Started
One Problem, One Vision, One Powerful Tool
CookPal started with a simple question: “How can we support our readers better?”
As food bloggers ourselves, we were constantly answering the same questions on our own blogs: ingredient swaps, substitutions, cooking times and tweaks. And as tech-savy people, we came up with a solution. Introducing: CookPal, the custom-built AI cooking assistant.
What began as a solution for our own blogs quickly turned into something other bloggers could use. Food bloggers everywhere were dealing with the same friction, repeating answers, missed engagement, and readers dropping off to search elsewhere.
Together with a small, creative team of engineers and designers we built CookPal into the useful smart tool it is today.
CookPal is the first of many AI tools for bloggers. It’s not here to replace your voice, but to make your life easier, and give your readers the support they need.
Be part of the future of food blogging
Join the Waitlist to be one of the first adopters of CookPal
Empowering Creators With AI
Our Mission
At Whimzi, our mission is simple: build AI tools that support creators, not replace them. We believe that AI should enhance creativity, not mimic it.
That’s why everything we build is designed to work alongside you, not replace you. Every product we create is meant to save you time and make space for more of what you actually love doing.
Our Vision
A digital world where human creativity stays at the heart of content.
We imagine a future where human creativity isn’t pushed aside by generic AI content, but powered by tools that understand and support your unique point of view.
At Whimzi, we want a future where creators stay in control, and technology simply helps them keep growing.
Our aim is to make AI feel like a true creative partner: invisible when it should be, powerful when it counts, and always aligned with your voice.
What We Stand For
Human-First Technology
We design AI that respects your creative process and enhances your abilities.
Creativity Over Automation
We won’t replace creative thinking with AI. We aim to amplify your creative spark.
Built with
Purpose
All tools and features we design solve real problems faced by creators.
Transparency & Trust
We work closely with our customers and community to improve our tools.
The Creators of Whimzi
Hanelore Dumitrache
Co-founder & Product Lead
Hanelore is the co-founder and product lead of Whimzi AI. She specialises in LLMs and leads the design and development of Whimzi’s AI tools, including CookPal.
She is responsible for shaping how these systems work in practice, from product logic and workflows to user experience and guardrails. With a background in tech and design, she brings a structured, human-first approach to AI development.
She specializes in Answer Engine Optimisation (AEO) and provides AI strategy services, and is also a speaker on ethical AI use and the evolving role of AI for bloggers.
Apart from all things tech, she runs the food blog SugarYums, known for Korean fusion recipes.
Areas of expertise:
Mariska Ramondino
Co-founder & Strategy Lead
Mariska is the co-founder and strategy lead of Whimzi AI. She oversees the strategic direction of the business, translating big ideas into clear plans across product, operations, and growth.
She focuses on shaping how Whimzi’s tools are positioned, launched, and scaled, ensuring they solve real problems for creators while remaining intuitive, ethical, and commercially sound.
With a strong background in product operations and digital content, she brings a practical, execution-driven mindset to building sustainable AI solutions.
Outside of Whimzi, she runs the food blog My Chef’s Apron and co-manages a cloud-based consulting services company.
Areas of expertise: